Privacy Policy

Privacy Notice

Here at 4-style we are committed to protecting and respecting the privacy of your personal data. This privacy notice explains how your data is collected, used, transferred and disclosed. It applies to data collected when you use our websites, iOS and android applications, when you interact with us through social media, email, or phone, or when you participate in our competitions or events. It also applies to the extent that someone has nominated you through our "refer a friend" function or purchased an e-gift card on your behalf. It covers: The personal data we collect How we collect your data How we use your data Marketing preferences, adverts and cookies Links to other websites and third parties How we share your data Your rights Changes to this privacy notice How to contact us

How we keep your data safe and secure

How we collect your data

Our commitment to you

The personal data we collect

How we use your data

The legal basis for processing your personal data

We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.

We will only collect personal data from you when:

  • we have your consent to do so, or
  • we need your personal data to perform a contract with you. For example, to process a payment from you, fulfil your order or provide customer support connected with an order, or
  • the processing is in our legitimate interests and not overridden by your rights, or
  • we have a legal obligation to collect or disclose personal data from you.

 

Uses made of your personal data

Your personal data is used by 4-style
to support a range of different activities. These are listed in the table below together with the types of data used and the legal bases we rely on when processing them, including where appropriate, our legitimate interests. Please be aware that we may process your personal data using more than one lawful basis, depending on the specific activity involved. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To create an account and register you as a new customer (either directly or via social media).

  • Identity
  • Contact
  • Performance of a contract with you

To process and deliver your order including: recording your order details; keeping you informed about the order status; process payments and refunds, collect money owed to us; and automated decision making to assist fraud prevention and detection.

  • Identity
  • Contact
  • Financial
  • Transaction
  • Performance of a contract with you
  • Necessary for our legitimate interests (e.g. to recover debts due to us)
  • For automated decision making we consider that fraud detection and prevention is in our legitimate interests to ensure that fraudulent transactors are unable to benefit from our services and in the legitimate interest of the public as whole due to the impact of fraud on the consumer market; we also consider it a necessary element of entering into a contract with you that we are able to verify your identity and prevent fraud.

To manage our relationship with you, including: providing you with any information, products and services that you request from us(or that has been requested on your behalf through our "refer a friend" notifying you about changes to our services, terms and conditions or privacy notice; asking you to leave a review or take a survey.

  • Identity
  • Contact
  • Profile
  • Marketing and Communications
  • Performance of a contract with you
  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products and services)

To enable you to take part in a competition, event, survey, or receive a reward for shopping with us.

  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Necessary for our legitimate interests (to study how customers use our products and services, to develop them and grow our business)
  • Where you have decided to enter into a competition or event, for the performance of a contract with you

To administer, protect and improve our business and our website/app, including: troubleshooting, data analysis, testing, system maintenance, support, data analysis, reporting and hosting of data; setting default options for you, such as language and currency. 

  • Identity
  • Contact
  • Profile
  • Technical
  • Transaction
  • Marketing and Communications
  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, and to detect and prevent fraud)
  • Necessary to comply with a legal obligation

To deliver relevant website content, online advertisements and information for you; and measure the effectiveness of the advertising provided.

  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Technical
  • Necessary for our legitimate interests (to study how customers use our products and services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to: improve our website, products, services, marketing, customer relationships and experiences;

and for market research, statistical and survey purposes.

  • Technical
  • Usage
  • Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To recommend products, services discounts and offers that may be of interest to you, including to send you such information by email, post or SMS.

  • Identity
  • Contact
  • Technical
  • Usage
  • Profile
  • Marketing and Communications
    • Necessary for our legitimate interests (to develop our products and services and grow our business) or
    • Consent.

See further details in the section ‘Marketing preferences, adverts and cookies'

To inform or remind you by email of any task carried out via our website which remains uncompleted, such as incomplete orders or abandoned baskets.

  • Identity
  • Contact
  • Usage
  • Necessary for our legitimate interests (to improve the shopping experience of our customers)

To protect our customers, 4-style
 group companies and website from fraud and theft

  • Identity
  • Contact
  • Profile
  • Necessary for our legitimate interests (to detect and prevent fraud)

To process and deliver your e-gift card orders including taking payment and communicating with you and/or the nominated recipient if delivered to another person.

  • Identity
  • Contact
  • Financial
  • Transaction
  • For automated decision making we consider that fraud detection and prevention is in our legitimate interests to ensure that fraudulent transactors are unable to benefit from our services; we also consider it a necessary element of entering into a contract with you that we are able to verify your identity and prevent fraud.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.

How long we keep your data for

We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available on request. 

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